Far too many small churches are content with sloppiness in their marketing promotional material… or even it being non-existent!
This can be for several reasons:
they don’t know what’s available.
they don’t have time or ideas for it.
they haven’t thought through an outreach strategy.
they don’t have the skills or the money to update it.
I’m not saying you have to have everything perfect, but if reaching new people is important to you, then you need to care enough to talk to them with excellence.
I understand that you don’t have a graphic artist on staff at a smaller church, and that you can’t put a professional design on every event. But don’t let the fact that you can’t do everything, stop you from doing core things well.
Here are 3 reasons small church pastors should do some work on updating your communication pieces:
Updating your marketing pieces helps remove the “cringe factor” from your congregation inviting.
No one yet ever was saved at a church they never heard of.
If you use the right partners, it doesn’t have to be extremely expensive.
No one yet was ever saved at a church they never heard of!
Here’s a quick video that shares what I think are the 3 core marketing & communication pieces that you need:
I have a more specific recommendations on printing & design that I share in my Small Church Pastor Coaching membership site. If you’re interested in more on this, including where to get the best deals on graphic design and printing, check that out!