A Pastor’s After-Easter Action Plan
The songs have been sung, the message has been preached, the celebration is over… and the pastor is tired. I know. You definitely need to take some time off this week. But here’s a short list of actions you should take to make sure that your efforts leading up to Easter Sunday don’t go to waste.
1. Follow up on spiritual decisions.
If someone came to know Jesus, that’s of paramount importance. Check in with them, confirm their decision, share your joy, communicate your availability, answer questions.
2. Take care of the administrative details.
This is the “unsexy” part of your week, I know.
Entering guest cards into the database…
writing follow-up letters…
communicating “thanks” to your team…
Those kinds of things may not feel like exciting things to do on an emotionally exhausted “morning after Easter,” but paying attention to these kinds of details is exactly what will put you in a good place for the future. If you have recruited administrative help, this is a good time to make a list of tasks they need to take on.
3. Keep the conversation going with guests.
Use information you’ve captured with your guest card to communicate a couple times with guests from Sunday.
Send them a personal thank you note (we do ours hand-written, with a little gift card to a local restaurant inside).
If someone asked for info on a particular next step on your guest card, then that could be a next step they’re motivated to take. Follow up on that.
Find a way to “wow” guests with your love. After all, “By this shall all men know you are my disciples, if you love one another.” John 13:35
Due to a couple rounds of sickness in my family, I have delayed launching my Guest Follow-Up Coaching program & releasing the ebook I’ve written. Join my email list to know as soon as it launches!
4. Clearly communicate a general next step.
In today’s world, it’s doubtful that people are suddenly 100% committed to coming every Sunday from “now ‘til Jesus comes.”
Lifetime commitment to your church is probably a tough sell after one Sunday. It’s like a store owner asking you to only shop at that store after your first visit. Probably not gonna happen. It’s better to communicate a specific next step people can take if they were attracted by what you offered on Easter.
It’s probably best not to have 6 next steps. Simplicity and clarity mean you need to decide about 1 next step you want new guests to take. Is it:
Come to a membership class?
Show up at a relationship-building event?
Come to your church dinner next week?
Volunteer at your outreach event to kids?
Attend the start of your new series next Sunday?
5. Do a review with your team.
I wrote about this in my post “The Easiest Way to Continually Improve Your Outreach.” Check that post out. The best way to make sure all the lessons of this Easter get learned and captured is a quick review of:
What went right
What went wrong
What we can improve next time
Who’s responsible for it
6. Thank God & your team.
You didn’t do this Easter alone. Even if it was a bit less than you hoped for, people labored to make it happen, and it wasn’t a waste in the eyes of Heaven. So spend some time thanking God in faith for what he’s doing, and how he’s going to continue that work.
Then make a few phone calls or write a few thank you notes to people who made the weekend happen.
Here’s to small church pastors, who labor faithfully… thanks for what you do for God’s Kingdom!